The Smart Link is a free webpage automatically generated by Bandsintown that is unique to every artist. This page shows your upcoming events while driving live stream views, ticket sales and fan engagement.
You can share your Smart Link on Instagram in 3 different ways:
1. SHARING YOUR SMART LINK ON AN INSTAGRAM HIGHLIGHT
Copy the Smart Link by clicking on the green button.
On your Instagram account, tap your profile photo to add a new story. Paste your Smart Link and edit as you’d like. Tap on the ‘Send To’ button, as indicated in the picture.
After pressing the ‘Send To’ button, choose ‘Your Story’ and then ‘Add to Highlights’.
Name your highlight (e.g. Tour Dates) and you’re set with a permanent link to all your upcoming shows.
2. SHARING YOUR SMART LINK ON your INSTAGRAM BIO
Copy your Smart Link by clicking on the green button.
Instagram allows a limited number of ‘Highlights’, so if you don’t have any more space to create a new one with your tour dates, here’s another option. On your Instagram account, click on the icon at the bottom right corner to edit your profile.
After that, in the ‘Bio’ section, paste the link with a caption that describes what it is (e.g. Click here to check all tour dates!). Press ‘Save’ and you are all set with a permanent link to your tour dates on your bio.
Press ‘Save’ and you are all set with a permanent link to all your upcoming shows on your bio.
3. SHARING YOUR SMART LINK ON an INSTAGRAM SWIPE UP
Copy your Smart Link by clicking on the green button.
If your Instagram account has more than 10,000 followers, you can add the short URL as a ‘Swipe Up’ feature. Here’s how to do it: tap your profile photo to add a new story. Paste the short URL and edit as you’d like. Click on the ‘link’ icon on top of the right-hand side of the screen.
A new window will appear that will allow you to paste a link of your choice. Paste the short URL and then press ‘Done’. You will see a notification that says ‘Linked!’.
You’re now set: your Instagram Story will automatically redirect users to your upcoming shows when they swipe up.
Promote your events on Facebook, Twitter, and other digital platforms. You can also add the QR code on different printed material.