SPOTLIGHT ON: VICTOR Sandoval

Helping artists reach the next level in their career is always our goal, no matter the stage they’re at.

That’s why Bandsintown’s tools are designed with digital teams, management companies, independent artists, major labels, and promoters in mind. Moral of the story? If you work in music, we’re trying to make your day-to-day that much easier.

Whether you’re announcing a tour, pushing tickets for a one-off, or dropping merch, we want to know how you’re using our tools to connect your artists with their fans.

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An Interview with VICTOR Sandoval, Digital Media Manager at Strange Music Inc.

Roster: Tech N9ne, Murs, Above Waves, Jay Trilogy, Joey Cool, Mackenzie Nicole, Prozak, and more

For Strange Music Inc’s Victor Sandoval, growing his artist’s social media presence and crafting content that resonates with fans is of the utmost of importance.

To ensure that Tech N9ne’s core, ticket-buying fans were following him on the platform, Victor posted 5 Instagram Stories over a one-month span, each linking out to Tech N9ne’s Events Landing Page. The result? 16.5k new trackers on Bandsintown that Victor can now re-engage using the Post to trackers tool.


Why is it important for you to grow your artists fanbase on Bandsintown?

One of the most common roadblocks in promoting upcoming tours is that no matter how many times you blast it out, people still miss out dates and cities. The great thing about Bandsintown is that it operates with a large network that we can easily tap into and hopefully reach anyone we might have missed. Plus, all of the built-in promotional opportunities and connectivity make it a great platform to engage. 

What do you like the most about the new Events Landing Pages tool?

We really appreciate how simple it is for the artists to connect to the fans within the app. There's no need to do any guess work - we know these are engaged fans that we can speak to directly. 

How do you plan to leverage this new fanbase?

The plan is to really cultivate the Strange Music fanbase within Bandsintown and carry this over to other opportunities, whether it be: merchandise, one-off events, or online campaigns. We want to engage and reward the fans that are willing to come out to our live shows and support their favorite artists.