4 Ways To Turn Instagram Followers Into Concert-goers


Since Bandsintown’s Events Landing Pages were released over the summer, artists from every end of the spectrum have relied on them to promote their upcoming shows on Instagram.

The short URL makes it super easy to share all your upcoming events with your fans on social media and requires no maintenance—it syncs automatically with the upcoming dates listed on your Bandsintown Manager account. Providing easy access to your tickets, the Events Landing Page helps convert your fans into trackers so you can re-engage with them anytime on Bandsintown. See here for more info.

So, how are artists using their own Events Landing Page’s short URL on Instagram to sell more tickets, grow RSVPs, run contests, and gain trackers?


1. Instagram story

Like Maroon 5, Beck, and many more, post an Instagram story with the short URL to your Events Landing Page to announce your shows before onsale. You can also use the Events Landing Page that way to launch a pre-sale, promote an on-off, or to push an RSVP contest. Check out how Halestorm did it:


2. Instagram highlight

The same day you posted your Instagram story, turn it into a highlight. We recommend you use a simple name like "Tour", "Shows" or "Tickets". Your Instagram profile will now have a permanent link to your tour dates and tickets and your fans will love it! See how Barns Courtney uses the “Shows” highlight on his Instagram account:


3. Instagram bio

You’re not verified on Instagram or you don't have a Business Profile? No problem! While you can’t use stories or highlights, you can use this simple solution which is almost as effective: just add the short link of your Events Landing Page to your bio instead! See below how Blac Youngsta does it with his Events Landing Page link bnds.us/c6f5fp on his Instagram account:


4. Instagram post

A few days after the publication of your story or highlight or after updating your bio, upload one or more posts to your feed, asking fans to head to the link in your story, highlight or bio to get tickets! Check out how Gorillaz did it on their Instagram account:


Combining the social capabilities and reach of Instagram among live music fans with the engagement power of Bandsintown’s smartlink and Events Landing Page has allowed hundreds of artists to promote their shows to a wider audience, convert their followers into concert-goers and increase fan engagement.