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Biz Blog

Music industry news & insights for artists, managers, promoters & labels

Bandsintown Introduces Self-Serve Concert Promotion Ad Solution

Bandsintown Promoter launched in early 2014 as a solution for the music business to tap into Bandsintown’s concert-goer insights and to drive higher attendance to live events. Since then, clients from all over the world including Live Nation, Red Bull, Madison Square Garden, Universal Music Group and American Express have used Bandsintown Promoter to boost the ticket sales of thousands of concerts, tours and festivals, increase the visibility of their album releases, support the sale of merchandise, or even reach the top of the singles charts. Our email campaigns are highly targeted and optimized to reach the right fan, in the right location, at the right time — leading to some of the highest email open rates and clickthrough rates in the music marketing business. 

Bandsintown Promoter has proven to be such a valuable resource for our larger clients that today we are opening our self-service platform to all promoters and reducing the required minimum spend in order to serve those with small or medium-sized budgets. By enabling our clients to run their own email marketing campaigns through our custom tools, we are continuing to fulfill our goal of helping promoters and artists of all sizes reach and engage with music fans around the world.   

Our user-friendly platform gives promoters a cost-effective way to leverage Bandsintown’s brand and reach. With our self-serve advertising tools, you are in control of your messaging and can design any campaign that fits your budget.

Simply follow these 3 easy steps to create your first campaign:

  • Step 1: Go to promoters.bandsintown.com and register for a free account.
  • Step 2: Select artists whose fans you would like to reach and their location. 
  • Step 3: Build & submit your email creative for review

That’s it! 

Ready to promote your email campaign? Click here to register for a free account!

If you have questions, please contact us at ads@bandsintown.com.