Electric Factory on Email Marketing and “Cutting Through Digital Clutter”
The Electric Factory is one of the nation's leading indoor music venues and Philadelphia's most celebrated location for live music. For over 40 years, the Electric Factory has been a fan favorite for an array of musical tastes as it hosts the top names in entertainment from all musical genres. The below was submitted from Electric Factory’s Marketing Director, Reid Benditt.
There’s no doubt that digital is the dominant medium in the advertising world. It's accountable, traceable and we can target people on a personal level that’s interesting to them. But since digital is so prevalent, every corner of the Internet is packed with a flurry of content and ads from social media feeds, to search page results, to banner ad space.... you name it.
Bandsintown cuts through the clutter. They serve one main purpose: to ensure that concert-goers never miss a show. So when a Bandsintown email arrives, fans know exactly what they're opening – the concert news that’s relevant to them. Email is possibly the most direct and trusted form of digital marketing, so at the Electric Factory, we utilized it for a wide variety of campaigns in early 2014, including Die Antwoord and Ingrid Michaelson to Mastodon and Shpongle, among others.
We choose Bandsintown for Promoters because it allowed us to target fans on levels that ensure we're hitting the right crowds. In today's music landscape, genres and categorizations are as arbitrary as they've ever been. To target concert-goers on the band and artist level, alerting jamband fans that Shpongle is coming to town, or telling Sara Bareilles and Aimee Mann fans that Ingrid Michaelson is touring near them, which goes the extra mile. And we've seen great results for shows that were a couple weeks out as well as shows that just went on sale – some producing open rates above 35% with a CTR well above 5%.
That's why we use Bandsintown for Promoters, time and time again.
- Reid Benditt, Marketing Director - Electric Factory l Bonfire
Are you a label or promoter and interested in learning how Bandsintown can help you? Get in touch at firstname.lastname@example.org.